Qualcomm’s immediate challenge is that its largest business is weakening just as industry costs rise. Counterpoint put Qualcomm at 23% of smartphone SoC shipments in the second quarter, while shipments for both Qualcomm and market leader MediaTek fell more than 30% year over year amid a broader market contraction . Qualcomm’s fiscal third-quarter revenue fell 4%, and its operating margin narrowed to 16.3% from 26.6% a year earlier 2. Ahead of its November 4 report, analysts forecast fourth-quarter revenue and earnings declines, while shares fell roughly 10% to 12% on October 30 amid both company-specific concerns and a broader semiconductor selloff 4.
The company’s response is to widen its revenue base, but the transition is still in progress. Automotive revenue rose 61% year over year to $1.6 billion in the latest reported quarter, while connected-device revenue grew more modestly; together, those businesses remained smaller than phone-chip sales 2. Qualcomm expects custom-chip work for cloud customers, including Amazon, to start contributing revenue in the December quarter, and management has set a $40 billion target for non-phone revenue by fiscal 2029 5. Investors are also weighing double-digit price increases intended to recover higher costs, but the benefit is expected to arrive gradually as contracts and product cycles turn over 2.
Qualcomm is also positioning its chips for a shift toward AI processing on personal devices, where privacy, latency and cloud-computing costs may support demand. Its Snapdragon 8 Elite Gen 6 family is designed for on-device AI, while a September demonstration showed a compact language model running on Qualcomm-powered smart glasses 7. But the competitive field is widening: Microsoft announced a Surface configuration using NVIDIA’s RTX Spark platform, ending Qualcomm’s effective exclusivity in Windows ARM Surface devices, even as Qualcomm continues releasing drivers and supporting its Snapdragon X PC lineup 8 9. Reports that OPPO may choose MediaTek for a future flagship phone, if confirmed, would add another sign that handset makers are considering alternatives 10.
The BlueChip initiative with Anduril gives Qualcomm another route into computing, this time through rugged laptops for defense, government and emergency-response users. Prototypes use Snapdragon X processors, with Anduril planning Ohio assembly and Qualcomm saying the chips will be made at TSMC’s Arizona facility; orders are expected in 2027 11. The companies say U.S. and allied suppliers account for more than 90% of prototype component procurement costs, but that measure does not mean every component is domestically made, and some critical parts, including display panels, remain dependent on overseas production 12. A projected price premium and the specialized customer base make BlueChip more significant as a supply-chain and market-positioning effort than as an immediate mass-market growth driver.
Legal and customer risks complicate the longer-term growth case. In the latest Arm dispute, a jury found Arm breached Qualcomm’s license and interfered with business discussions, but awarded only $2; the more material question, whether Qualcomm can pause billions of dollars in royalties, remained for the judge 13. Qualcomm also faces a declining contribution from Apple, with company commentary and forecasts pointing to a sharp sequential drop in related revenue, while the smartphone market increasingly includes competitors’ and manufacturers’ own chips . The investment debate therefore turns on execution: whether price increases stabilize margins and newer automotive, AI and data-center businesses scale fast enough to offset handset pressure.
Qualcomm has credible avenues to become less dependent on smartphone cycles, from vehicle computing and custom data-center silicon to local-AI devices and government laptops. For now, however, those opportunities are not large enough to erase the near-term effects of weak handset demand, higher costs and reduced Apple-related revenue. The next earnings report and the pace of new business contributions will be important tests of whether diversification can translate into stronger margins and steadier growth.