Revolutionizing the Drive: Kia EV3's AI Assistant Powered by ChatGPT

Updated: May 27 2024 23:59
Kia has taken a bold step with the introduction of its all-electric compact SUV, the EV3. The Kia EV3 is set to hit the market with a cutting-edge feature that promises to reshape the driving experience—an AI assistant powered by OpenAI's ChatGPT.

The Kia EV3 is a smaller counterpart to the three-row EV9 SUV but boasts a bold and progressive design. The vehicle features a spacious, modern interior equipped with clever storage solutions and a unique sliding table console. However, the standout feature is undoubtedly the AI assistant, which has been built on a heavily modified version of ChatGPT.



Kia's AI assistant is designed to optimize various aspects of the driving experience, offering functionality well beyond simple voice commands. Key capabilities include:

• Trip Planning: The AI assistant can help plan trips, providing optimized route suggestions and real-time traffic updates.
• Vehicle Control: From adjusting climate control settings to activating safety features, the AI assistant enhances driver convenience.
• Entertainment and Recommendations: Whether you need to find a nearby cafe or want romantic jazz music recommendations, the assistant is there to help in your preferred language.

This AI assistant uses generative AI to interpret complex contexts and engage in natural, conversational dialogue, making interactions much more intuitive and fluid.


Pablo Martinez, Kia’s head of customer experience design, mentions that while the large language model (LLM) behind the AI assistant is ChatGPT, the system has been “heavily modified” and customized by Kia. These modifications enable the assistant to offer a seamless integration with the vehicle’s functions and provide tailored responses based on user preferences and needs.


The AI-driven assistant transforms the driving experience by not just following commands but understanding context and providing helpful suggestions. This capability marks a significant improvement over previous voice assistants, which often left users frustrated. By leveraging generative AI, Kia aims to deliver a smoother and more responsive experience.


In addition to the innovative AI assistant, the Kia EV3 is packed with advanced AI-driven safety and convenience features:

• Dynamic Torque Vectoring: Ensures smooth acceleration and handling.
• Lane Assist and Collision Avoidance: Enhances overall driving safety.
• Remote Parking Assistant: Simplifies the task of parking in tight spaces.
• One-Pedal Driving: Allows adjustment of regenerative braking levels to maximize energy efficiency and reduce driver fatigue on long trips.

The AI assistant in the Kia EV3 is designed to learn and improve over time. The more you interact with it, the better it understands your preferences and needs, providing an increasingly personalized driving experience. This evolutionary capability sets a new standard for AI integration in vehicles.



The integration of ChatGPT-like AI assistants in vehicles is just the beginning of a new era in automotive technology. As the technology matures and more automakers adopt similar systems, we can expect a significant shift in how we interact with our vehicles. The driving experience will become more personalized, efficient, and enjoyable.


As the automotive industry continues to evolve, Kia’s innovative approach with the EV3 showcases the transformative potential of AI. The Kia EV3 and its innovative AI assistant will first be available in Korea starting July 2024. By the second half of the year, the vehicle will launch in Europe, with plans to eventually introduce it to the United States. This phased rollout strategy underscores Kia’s confidence in the global appeal of the EV3 and its AI features.