Meta Offers the Power of Generative AI for Advertisers

Updated: May 07 2024 21:46

Meta, the parent company of Facebook and Instagram, has recently announced a series of generative AI features and tools designed to empower advertisers and help them achieve their goals.


One of the Meta's generative AI offerings is the introduction of full image variations with text overlay capabilities. This feature allows advertisers to create multiple variations of their ad creative, inspired by their original imagery. For instance, if you're promoting a coffee bean business, you can start with an image of a steaming cup of coffee, and the AI will generate additional variations, such as a lush and idyllic farm setting, while also providing adjustments to the coffee cup itself. This opens up a world of creative possibilities, enabling businesses to showcase their products in diverse and engaging ways.


Moreover, Meta now offers the ability to apply text overlays to images, with a wide range of popular font typefaces to choose from. This enhancement, combined with the image expansion feature, which seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, including Reels and Feed on both Instagram and Facebook, provides advertisers with unparalleled flexibility and consistency in their ad campaigns.


In addition to image generation, Meta has also made significant strides in text generation for ad headlines and primary text. The AI-powered text generation feature now creates variations that better reflect a brand's voice and tone, highlighting key selling points based on previous campaigns and text input. This advancement, driven by advertiser feedback, ensures that the generated text suggestions are more diverse and aligned with the brand's messaging.

Excitingly, Meta is currently testing the integration of Meta Llama 3, the next generation of their large language models, into the text generation feature. This will unlock new capabilities and further enhance ad performance, making the generated text even more relevant and impactful.


To streamline the ad creation process and provide a seamless experience for advertisers, Meta is centralizing all of their generative AI features under Advantage+ Creative in Ads Manager. This consolidation allows businesses to harness the power of automation and generative AI simultaneously, resulting in faster ad creation and improved performance. Here is a video about optimize ads in just one click by enabling Advantage campaign budget:


When you opt for the single image or video format in your ad campaign, Advantage+ Creative offers a range of standard enhancements to elevate your ad performance. These include:

• Image Template: The ad delivery system can automatically apply visually appealing templates to your images, making them more eye-catching and engaging.
• Visual Touch-ups: Minor adjustments to your images, such as brightness and contrast optimization, can be made to enhance their visual impact.
• Text Improvements: Advantage+ Creative can optimize the text elements of your ad, ensuring that your message is clear, concise, and compelling.
• Relevant Comments: The ad delivery system can surface comments on your ad that are likely to improve its performance, increasing social proof and engagement.

Alongside the generative AI tools, Meta has also updated several Meta Advantage products, such as Advantage+ Creative Optimizations, Advantage+ Catalog Ads, and the combination of Advantage+ Creative with Advantage+ Catalog Ads. These enhancements enable advertisers to optimize video ads for various formats, deliver personalized product recommendations, and dynamically showcase the best products from their catalog to drive performance.


Recognizing the importance of building credibility and fostering engagement, Meta is expanding their test of Meta Verified for businesses on Facebook and Instagram. Initially launched in Australia, New Zealand, and Canada, the subscription toolkit aims to help businesses build confidence with customers and achieve their goals on Meta's apps.

Based on market research and feedback from the initial test, Meta is introducing four subscription plans to cater to a wider range of business needs. Subscribers across all plans will receive a core toolkit that includes a verified badge, account support, impersonation monitoring, and more. Additionally, Meta is testing expanded benefits, such as profile enhancements, tools for creating connections, and additional support options, to help businesses build credibility and grow their brand.

Meta's latest generative AI features and tools mark a significant milestone in the evolution of digital advertising. By empowering advertisers with advanced image and text generation capabilities, centralized AI features, and the Meta Verified subscription toolkit, businesses can unlock new levels of creativity, efficiency, and credibility in their ad campaigns.